I am Tricia Blake, owner and founder of Diva Choice.
Before I started my business I worked as Travel Agent before tragedy struck my family.
My three older brothers and my father had all passed away all within a close proximity of each other. In 2002 My First brother passed away and then my father 6 months later. Then in 2008 my second sibling passed and then the third 6 months after that. Understandably this was a lot for me to cope with, half of my family and support system had gone and I didn’t want to burden other family members with my grief. For months afterwards friends noticed that I was becoming very agitated and depressed.
During this difficult time a friend suggested that I took regular long hot relaxing baths to reduce my stress levels. It seemed like a simplistic idea to a big problem but I followed the advice adding candles and Bath salts for effect. I immediately felt better and stronger. I continued with this routine and used it as a way to reconnect with myself.
I ramped up my bath-times with petals, luxury bath oils, body butters, mani/pedis and luxury lingerie. It made me feel amazing and ready to take on the world.
As my grief began to heal, I started to study our movements as women in general; we are busy being mothers, building our careers, dealing with the rigours of life and hardly take the time to de-stress and relax. Once we feel good about ourselves, everything else around us falls into place.
We are living in the 5 minute shower generation, baths are seen as a time consuming activity, yet it is one of the most cost effective ways to have ‘me’ time and the best place to relax and reflect. I then became inspired to encourage women to make room for that time; I wanted to make bath times a luxury event that can take place at home destination. I decided to create Diva Choice as a result.
The ethos of Diva Choice is for Women to reconnect with their inner beauty via bath-time and encourage love for self through pampering and Lingerie. Diva Choice retails luxury beauty products, such as cupcake inspired Bath melts made with the finest ingredients; Shea butter, Coco Butter and Essential Oils. We also provide beautifully crafted Lingerie and offer a range of services that include pampering, Bespoke Gift Boxes, Personal Lingerie styling and much more.
We have just recently launched a Jewellery collection along with swimwear. We also retail women’s clothing and accessories.
Since starting the business I have had great success with mothers and entrepreneurs who do not have time for even a weekend break and can take full advantage of the ‘at home vacation’. These women often purchase gift packages for their friends who have now become regular customers.
As a company we have opened pop up shops as a way to promote our brand, locations include
Westfield’s – Stratford
Carlton Street – Euston
Oxford Street – London
We have also hosted annual presentations in locations such as the Park Plaza Hotel, Westminster We have also taken part in major fashion events such as Fuze Bristol.
Diva Choice can now be located at the Fashion Meets Music Pop Up Shop, we have a concession stand there and we are very excited about this, the address is as follows
Fashion Meets Music, Stables Unit 57, Saddle Row, Camden Market, Chalk Farm Road, London, NW1 8AH
Pop in any time